Mr. Fukata is a character in Irvin Gerber's dark tale of despair and depression. RAD created the animation from Mr. Gerber’s roughly drawn pencil illustrations to help market his book to publishers. We used Mr. Fukata as part of an email blast in January, 2010, to publicize or animation and editing skills.

Results: 35.4% open rate, with 29% of those clicking on to the video with form.

(View "The Story of Lossa CantTalk" by clicking here, or on the artwork above.

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