My darkest hour started out as a black and white spoof on the film noir style created in the 1940s. Since it was created on a 3-dimensional plane, we decided to turn it into a full-blown 3-D production viewable with 3-D glasses. We boosted the size of our list, and then followed the promotion with personal delivery and a direct mail distribution of 3-D glasses. Results: 27.3% opened the email and 31.3% of those clicked onto the video.
(Click here, or on the image above, to watch, "My Darkest Hour.")
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