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This is a Valentine's Day promotion created to entertain, as well as to demonstrate, RAD’s writing, design and animation skills. It was based on a current story in the news, and a subject near and dear to the hearts and minds of most men.
Results: 34.1% open rate with 30.9% clicking to the video website and form .
(Viewable by clicking here or on art above).
Mr. Fukata is a character in Irvin Gerber's dark tale of despair and depression. RAD created the animation from Mr. Gerber’s roughly drawn pencil illustrations to help market his book to publishers. We used Mr. Fukata as part of an email blast in January, 2010, to publicize or animation and editing skills.
Results: 35.4% open rate, with 29% of those clicking on to the video with form.
(View "The Story of Lossa CantTalk" by clicking here, or on the artwork above.
My darkest hour started out as a black and white spoof on the film noir style created in the 1940s. Since it was created on a 3-dimensional plane, we decided to turn it into a full-blown 3-D production viewable with 3-D glasses. We boosted the size of our list, and then followed the promotion with personal delivery and a direct mail distribution of 3-D glasses. Results: 27.3% opened the email and 31.3% of those clicked onto the video.(Click here, or on the image above, to watch, "My Darkest Hour.")
For many of us growing up in the 1960s, "The Story of O" was the first truly provocative book we read. RAD decided to use it to tell the story of a "perfect" letter, and how it should be treated.The email blast earned the highest response so far, probably because of the title.Results: 39.1% opened the email, and 30% of those viewed the video.(Click here, or on the image above, to view a tamer tale.)
We animated this personal story of growing up with ADHD or ADD. The video has no marketing relevance, except to expand the understanding of people who are afflicted with the disorder.(Click to view the video)
Subject line for this email was: "Does anyone read this stuff?" By clicking on the email, the recipient "listens" to an announcer explain what the "Speak Visually" concept is all about. By clicking on any of the "snapshots" below, the viewer can watch a variety of client videos and how they operate within the website structure. The provocative and hard hitting subject line stimulated a high open rate, but a lower percentage of click throughs.
Results: 40% opens, 21.2% click throughs to video page
(View the "Speak Visually" sales page by clicking here or on image above.)
Mr. Fukata is a character in Irvin Gerber's dark tale of despair and depression. RAD created the animation from Mr. Gerber’s roughly drawn pencil illustrations to help market his book to publishers. We used Mr. Fukata as part of an email blast in January, 2010, to publicize or animation and editing skills.
